Puzzlemore
Privacy policy
The short version. You do not need an account and we never ask for your real name or email address to play. Your puzzle progress stays on your device. We use one analytics service, GameAnalytics, to see which parts of the game are used. The free version shows rewarded video advertisements, which only play when you choose to watch one. Besides the analytics and advertising described below, Battle Mode sends your player name and your result to our server so that two players can compare results. We do not sell your data.
On this page
1. Who we are
The controller responsible for your data is:
Kulufornia B.V., trading as Puzzlemore
Oude Apeldoornseweg 45-067, 7333 NR Apeldoorn, the Netherlands
Chamber of Commerce (KvK) number: 42138317
VAT number: NL869890979B01
Email: info@puzzlemore.nl
We are established in the Netherlands and are supervised by the Dutch Data Protection Authority (Autoriteit Persoonsgegevens). We are not required to appoint a Data Protection Officer, and we have not appointed one voluntarily.
This policy covers every Puzzlemore game that links to this page. Where a particular app collects something different, we say so in the app itself and update this page.
2. What we collect
2.1 Data that stays on your device
The following is stored locally in the app’s own storage. Deleting the app deletes all of it. The one exception is Battle Mode, described in 2.3.
- Your puzzle progress, saved games and completion history
- Your statistics: solve times, streaks, puzzles completed per difficulty
- Your settings: theme, hint behaviour, sound, haptics, mistake checking
- Whether a Premium subscription is active on this device
2.2 Data collected automatically
Two services collect data automatically. GameAnalytics, operated by GameAnalytics ApS in Denmark, tells us how the game is used. Google AdMob serves the advertisements. Neither is given your name or email address.
| Data | Collected by | Purpose |
|---|---|---|
| How the game is used: which puzzles are started, completed or abandoned, at which difficulty, and which in-game aids are used | GameAnalytics | Understanding which features are used so we know what to improve |
| Device model, operating system version, platform, language and country (derived from your IP address at country level), app version | GameAnalytics | Knowing which devices to test and optimise for |
| A pseudonymous installation identifier generated by the SDK | GameAnalytics | Distinguishing one installation from another in aggregate statistics. Reset by reinstalling the app |
| A device identifier, approximate location derived from your network connection, information about the advertisements you have been shown, and diagnostic data | Google AdMob | Delivering advertisements, measuring whether one was shown, and preventing advertising fraud |
| Your advertising consent choice | Google AdMob | Recording what you agreed to, so we can respect it |
No crash reports, stack traces or diagnostic logs are collected by us.
2.3 Battle Mode
Battle Mode lets you and a friend solve the same puzzle and compare results. That only works if both results meet somewhere, so this part of the app talks to a database operated by Supabase. Playing on your own, the daily puzzle and your statistics never touch it.
An anonymous account is created for you when you change your player name, or when you first start or join a battle, whichever happens first. You are never asked for an email address or a password. It is not linked to your legal identity or to your Apple or Google account, only to the player name and avatar you choose.
| Data | Why |
|---|---|
| An anonymous user identifier generated for you | Telling the two players in a battle apart |
| The player name and avatar you picked in the app | So your opponent can see who they are playing against |
| A background identifier stored with your profile | Left over from an earlier version. Your opponent is not shown it |
| The battle code, the puzzle variant, the difficulty and the puzzle seed | Giving both players the exact same puzzle |
| Your result: solving time, mistakes, hints used, score and the moment you finished | Determining and showing who won |
Please keep in mind that the player name you choose is visible to the person you battle. If you would rather not be recognisable, pick a nickname.
2.4 Data you choose to give us
If you email support, we receive your email address and whatever you write. If you use the contact button inside the app, it opens your own mail app with the app version and device type filled in, so that we can help you faster. Nothing is sent until you press send. We use it only to answer you.
2.5 What we never collect
- Your real or legal name, postal address or telephone number
- Precise GPS location
- Your contacts, photos, camera, microphone or calendar
- Payment card details
- Any special category data as defined in Article 9 of the GDPR
3. Why we use it
- To run the game. Saving your progress and remembering your settings on your own device.
- To run a battle. Giving both players the same puzzle and showing who won.
- To fund the free version. Advertising pays for a game that costs you nothing.
- To honour your purchase. Checking with the store whether a subscription is active, so the advertising stays off.
- To decide what to build. Knowing that almost nobody uses a feature tells us to fix it or drop it.
- To answer your questions when you contact support.
- To comply with the law, including responding to lawful requests.
We do not sell data and we do not make automated decisions that produce legal or similarly significant effects for you.
4. Legal basis for processing
| Processing | Legal basis |
|---|---|
| Running the game and storing your progress on your device | Performance of a contract (Art. 6(1)(b)) |
| Running a battle: matching two players on one puzzle and showing the result | Performance of a contract (Art. 6(1)(b)) |
| Validating and restoring a Premium subscription | Performance of a contract (Art. 6(1)(b)) |
| Storing and reading information on your device in order to show advertisements, and showing personalised advertisements | Your consent (Art. 6(1)(a)), collected through the consent prompt and changeable at any time |
| Showing non-personalised advertisements where you declined consent | Legitimate interest in funding a free product (Art. 6(1)(f)) |
| Aggregate, pseudonymous usage analytics | Legitimate interest in a working, improving product (Art. 6(1)(f)) |
| Answering support requests | Legitimate interest in supporting our users (Art. 6(1)(f)) |
Where we rely on legitimate interest, we have weighed that interest against your rights and freedoms and concluded that the processing is limited, expected and low-risk. You can object at any time; see Your rights.
5. Who we share data with
We do not sell your personal data. We share data with the following processors and partners:
| Party | Role | Their privacy policy |
|---|---|---|
| GameAnalytics ApS (Denmark) | Usage analytics | gameanalytics.com/privacy |
| Supabase Inc. | Database behind Battle Mode | supabase.com/privacy |
| Google (AdMob) | Serving advertisements | policies.google.com/privacy |
| Apple Inc. | App distribution and payment processing on iOS | apple.com/legal/privacy |
| Google LLC | App distribution and payment processing on Android | policies.google.com/privacy |
Apple and Google also collect their own data when you download or update an app. That processing is theirs, governed by their policies, and we have no control over it.
We may also disclose data if we are legally required to, or if we sell or transfer the business, in which case you will be told before your data becomes subject to a different privacy policy.
6. Advertising and purchases
6.1 Advertising
The app is free to download and shows rewarded video advertisements. These are never forced on you: one only plays after you tap a button that offers it, for example to receive a bonus in the game. There are no banners and no interstitials.
Advertisements are served by Google AdMob. AdMob may collect a device identifier, coarse location derived from your network connection, information about the advertisements you have seen, and diagnostic data.
6.2 Your choice
Before any advertisement is shown in the European Economic Area, the United Kingdom or Switzerland, we ask for your consent through Google’s User Messaging Platform. If you decline, you still see advertisements, but they are not personalised. You can change your choice at any time from the app’s settings.
On iOS we do not use Apple’s advertising identifier, the IDFA, so no tracking identifier is involved and no profile is built about you across other companies’ apps. On Android you can reset or delete your advertising ID at any time in Settings → Google → Ads.
6.3 Purchases
The app offers an optional subscription that removes all advertising and unlocks extra features. While it is active, no advertisement is shown. Payment is handled by the store you bought from; we never receive or store your card details, and we store only which entitlement you hold. The commercial terms are in our terms of use.
7. How long we keep data
| Data | Retention |
|---|---|
| Progress, settings and statistics on your device | Until you delete the app or clear its data |
| Pseudonymous analytics events | Kept in aggregated form for as long as we run the game; GameAnalytics applies its own retention periods to the underlying raw data, described in their privacy policy |
| Battle Mode data: anonymous account, player name and battle results | Kept until you delete it, from the button in the app or by asking us. A battle stops being playable after seven days, but the record itself stays until it is deleted |
| Advertising data held by Google | Google applies its own retention periods, described in its privacy policy |
| Support email correspondence | 24 months after the conversation closes |
| Business and tax records | 7 years, as required by Dutch tax law |
8. International transfers
Our analytics provider, GameAnalytics ApS, is established in Denmark. The Battle Mode database is operated by Supabase and hosted in Stockholm, Sweden.
Supabase Inc. and Google are United States companies. Although the Battle Mode data itself is stored in Sweden, staff outside the European Economic Area could in principle access it, and advertising data is processed outside the EEA. Any such transfer is covered by the European Commission’s Standard Contractual Clauses and, where the recipient is certified, by the EU-US Data Privacy Framework. You may request a copy of the safeguards we rely on by emailing info@puzzlemore.nl.
9. Your rights
If you are in the EEA or the UK, the GDPR gives you the right to:
- Access the personal data we hold about you
- Rectify data that is inaccurate
- Erase your data (“the right to be forgotten”)
- Restrict how we process it
- Object to processing based on legitimate interest
- Withdraw consent at any time, without affecting processing that already happened
- Portability: receive your data in a machine-readable format
- Complain to a supervisory authority, which in the Netherlands is the Autoriteit Persoonsgegevens
To exercise any of these, email info@puzzlemore.nl. We respond within 30 days and we do not charge for it.
Deleting your data works in three parts. Everything on your device, including progress, statistics and settings, is removed by deleting the app. For the pseudonymous analytics data we hold, email us the request; because that data is pseudonymous we may genuinely be unable to single out data relating to you, in which case we will tell you so. Battle Mode data is different: the app has a button that deletes it for you, under Settings. If you would rather we did it, send us a battle code you took part in and we can find and delete the results belonging to it.
9.1 If you are in California
Under the CCPA/CPRA you have the right to know what personal information is collected, to delete it, to correct it, and to opt out of its sale or sharing. We do not sell personal information. Serving personalised advertising may count as “sharing” for cross-context behavioural advertising; you opt out by declining personalised advertising in the app. We will not discriminate against you for exercising any of these rights.
10. Children
Our games are suitable for all ages but are general audience apps, not directed at children. We do not knowingly collect personal data from children under 13 (or under 16 where local law sets that age).
If you believe a child has provided us with personal data, email info@puzzlemore.nl and we will delete it promptly.
11. Security
We take appropriate technical and organisational measures to protect your data, and data in transit is encrypted. No system is perfectly secure, but we hold very little: your progress and settings stay on your device, and the Battle Mode data we do hold is tied to an anonymous identifier and the player name you chose, not to your legal identity, email address or store account.
12. Changes to this policy
If we make a material change we update the date at the top of this page, and where the change requires it we ask for your consent again. Keeping older versions is something we do internally; write to us if you would like to know what an earlier version said.
13. Contact
Privacy questions, rights requests and everything else: info@puzzlemore.nl
Postal: Kulufornia B.V., Oude Apeldoornseweg 45-067, 7333 NR Apeldoorn, the Netherlands.